Military and veteran programs from Chevrolet, Ford and Ram

Programs · Military

Military and veteran programs from Chevrolet, Ford and Ram

Eligibility differs more than you'd think, especially for veterans. Here's what each manufacturer publishes.

The short answer

Answer

GM's program covers active duty, reservists, Guard members, veterans and retirees, plus a spouse. Ford covers active duty, retirees and veterans within 24 months of separation. Ram and Dodge cover active, reserve and retired members, 100% disabled veterans and veterans within 12 months of discharge.

Swant Graber accepts all GM, Ford and Ram programs, at both stores. Eligibility is set by each manufacturer. We don't publish program dollar amounts: they change, vary by model and ZIP code, and can't be combined with every offer. Call us and we'll quote what applies on the day, in writing.

Who qualifies

Manufacturer program pages, read Oct 12, 2026
GM (Chevrolet)FordRam and Dodge
Active duty, reserve, GuardYesActive duty incl. Guard and reservists on active duty; DEPActive and active reserve
RetireesYesYesRetired military and retired reserve
VeteransYesWithin 24 months of separationWithin 12 months of discharge; 100% disabled veterans
FamilySpouseSpouses and household membersSee terms
VerifyID.me; authorization numberProof documents listed on Ford's pageVerification authorization number

How to use it

  1. Verify with the manufacturer and get the authorization number.
  2. Send it to us before you sign.
  3. Bring ID to delivery.

Checklist

Military program checklist

5 items

Your ticks are saved only in this browser. Print or screenshot the list to bring it along.

Questions

Are there extra fees when I use a program?

No program fees. We charge the same $127.50 service fee to every customer.

Do all veterans qualify?

GM lists veterans; Ford lists veterans within 24 months of separation; Ram and Dodge list veterans within 12 months of discharge and 100% disabled veterans.

Next steps at Swant Graber

Swant Graber Motors (Chevrolet, Ram, Dodge): 1690 E Division Ave, Barron, WI 54812, 715-537-5657. Swant Graber Ford: 1697 E Division Ave, 715-537-9500. Search new or used inventory, or see shop near you for model-by-model answers.

Sources

  1. GM, Military Appreciation program (rules Rev. 1/2/26): eligibility, ID.me verification, authorization numbers — https://www.gmmilitaryappreciation.com/
  2. Ford, Military Recognition (eligibility and proof documents) — https://www.fordrecognizesu.com/military
  3. Ram, Military and veteran incentive (eligibility; verification authorization number) — https://www.ramtrucks.com/incentives/military-incentive.html

Manufacturer figures are "when properly equipped" and change by model year, configuration and equipment. Confirm the window sticker, the door-jamb labels and the owner's manual for the exact vehicle.

Swant Graber Auto Group · Barron, WI

3 brands. 2 rooftops. 1 Swant Graber.

Chevrolet, Dodge, Ram, and Ford on one Highway 8 campus in Barron, with Swant Graber roots here since 1959. Swant Graber Motors and Swant Graber Ford sit directly across Highway 8 from each other.

Swant Graber Motors Chevrolet, Dodge and Ram dealership in Barron, Wisconsin

Swant Graber Motors

Chevrolet · Dodge · Ram
1690 E Division Ave (Highway 8)
Barron, WI 54812
Phone715-537-5657

Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.

SwantGraberMotors.net (Dodge & Ram) · SwantGraberChevy.com

Swant Graber Ford dealership on Highway 8 in Barron, Wisconsin

Swant Graber Ford

Ford · across Highway 8
1697 E Division Ave (Highway 8)
Barron, WI 54812
Phone715-537-9500

Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.

BarronFord.com