The short answer
Check current manufacturer offers on each brand's site with your ZIP code: chevrolet.com/current-deals, ramtrucks.com/incentives, dodge.com/incentives, and Ford's offers tool on ford.com. Swant Graber accepts all GM, Ford and Ram programs at both stores; eligibility is set by each manufacturer. Ask us to show which programs apply to the exact vehicle and to you, and to show them separately on an itemized quote.
In Wisconsin, a manufacturer's rebate applied to the price doesn't reduce the taxable sales price; you still pay sales tax on the rebate amount. A dealer discount does reduce it (Wisconsin DOR Publication 202).
Where to check
| Brand | Official offers page |
|---|---|
| Chevrolet | chevrolet.com/current-deals |
| Ford | Ford's offers and incentives tool (see how to find offers on ford.com) |
| Ram | ramtrucks.com/incentives.html |
| Dodge | dodge.com/incentives.html |
How to read an offer
- Cash or bonus cash: comes off the price; read whether it can be combined with special financing.
- Special APR: a reduced rate through the brand's finance company, usually for qualified credit and set terms.
- Lease offers: a payment example with a specific down payment, term and mileage cap.
- Eligibility programs: some offers require proof, such as current ownership of a certain vehicle or membership in an organization. The fine print lists them.
Every offer has an end date, eligible models and exclusions in its disclaimer.
How incentives are taxed in Wisconsin
| Type | Effect on taxable price (Pub. 202) |
|---|---|
| Manufacturer rebate applied to the price | Does not reduce it; tax is due on the rebate amount |
| Dealer discount, coupon or rebate | Reduces it |
| Trade-in allowance (same transaction) | Reduces it |
Incentives and our pricing
Swant Graber's stated approach is new vehicles at invoice with no dealer add-ons. Ask for an itemized quote that shows the selling price, the incentives you qualify for, taxes, title, registration and the $127.50 service fee as separate lines.
Questions
Where can I see current Chevy, Ford and Ram incentives?
On each manufacturer's offers page with your ZIP code: chevrolet.com/current-deals, ramtrucks.com/incentives.html, dodge.com/incentives.html, and Ford's offers tool on ford.com.
Do I pay sales tax on a rebate in Wisconsin?
Yes, on a manufacturer's rebate applied to the price, per Wisconsin DOR Publication 202. Dealer discounts reduce the taxable price.
Can I combine a rebate with special financing?
Sometimes. Each offer's fine print says whether it's combinable.
Next steps at Swant Graber
Swant Graber Motors (Chevrolet, Ram, Dodge): 1690 E Division Ave, Barron, WI 54812, 715-537-5657. Swant Graber Ford: 1697 E Division Ave, 715-537-9500. Search new or used inventory, or see shop near you for model-by-model answers.
