Short answer
The window sticker (the Monroney label) is required by federal law on new vehicles. It lists the manufacturer's suggested retail price, standard equipment, every factory option with its price, fuel economy, and more.
Wisconsin requires that label to stay on until the vehicle is sold and delivered. Use it to compare installed equipment line by line.
What's on it
- MSRP of the base vehicle and each installed option.
- Transportation (destination) charge.
- Standard and optional equipment.
- EPA fuel economy and environment ratings.
- Where it was assembled and parts content.
Compare equipment, not trim names
Packages and options change a lot. For trucks, look for axle ratio, trailering package, payload package and cab/bed size. For SUVs, look for drivetrain, seating and towing equipment.
Dealer add-on labels
Wisconsin's Trans 139.04 also covers a dealer's supplemental price label if one is used. At Swant Graber, new vehicles are priced at invoice with no dealer add-ons; ask for an itemized quote to see the selling price, incentives you qualify for, and your total.
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A local next step
Swant Graber Motors (Chevrolet, Ram, Dodge) is at 1690 E Division Ave, 715-537-5657. Swant Graber Ford is across Highway 8 at 1697 E Division Ave, 715-537-9500. Barron, WI 54812. Send your question or the vehicle details before you visit and the right person will be ready. Shop new and used inventory.
Swant Graber Appearance Package, $1,399 (optional): Xzylon protection with a 7-year exterior/interior warranty against bugs, tar and road grime, paint protection, fabric protection, 5-year windshield protection and rustproofing for doors and body panels. It is never pre-installed or added to the price; we sell at invoice with no dealer add-ons. Package details.
Questions
What is a Monroney label?
The federally required window sticker on new vehicles, listing MSRP, equipment, options and fuel economy.
Does Swant Graber add dealer add-ons?
New vehicles are priced at invoice with no dealer add-ons. Taxes, title, registration and the $127.50 service fee are extra.
