Winter tire questions for northwest Wisconsin

Buyer guide · Ownership · Barron, WI

Winter tire questions for northwest Wisconsin

AWD helps you go. Tires help you stop and turn. Here's how to choose them for a northwest Wisconsin winter.

Short answer

The answer

Look for the three-peak mountain snowflake symbol. Under the U.S. Tire Manufacturers Association definition, it marks tires that meet a severe-snow traction test, not just the M+S marking.

Match the size and load rating to your vehicle's placard, especially on trucks, and book before the first snow.

3PMSFthree-peak mountain snowflake: severe-snow ratedUSTMA
1.10–1.12minimum snow grip index vs. reference tire for the symbolUSTMA
M+Salone is not a severe-snow testUSTMA

The symbol that matters

USTMA's definition requires a tested snow grip index of at least 1.10 (14-inch reference tire) or 1.12 (16-inch reference) using ASTM F1805 on medium-packed snow, plus the M+S marking and the mountain/snowflake pictograph.

Size and load

Use the tire sizes on the door-jamb placard. Trucks that tow or plow need the right load range. Ask us to look it up by VIN.

Winter vs. all-season vs. all-weather

Source: USTMA TISB 37. Performance varies by tire; check the maker's data.
All-season (M+S only)Winter / all-weather with 3PMSF
Severe-snow testedNoYes, meets USTMA severe-snow threshold
MarkingM+SM+S plus three-peak mountain snowflake
Year-round useYesWinter tires: seasonal. All-weather 3PMSF: year-round

When to book

Book before the first real snow. Plan where your off-season set will live.

Before you start

Bring or confirm

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Staff picks for this

Recommendations from the Swant Graber team that put this guide to work.

A local next step

Swant Graber Motors (Chevrolet, Ram, Dodge) is at 1690 E Division Ave, 715-537-5657. Swant Graber Ford is across Highway 8 at 1697 E Division Ave, 715-537-9500. Barron, WI 54812. Send your question or the vehicle details before you visit and the right person will be ready. Shop new and used inventory.

Questions

What does the mountain snowflake on a tire mean?

It marks a tire that meets the USTMA severe-snow traction definition, tested on medium-packed snow against a reference tire. M+S alone does not require that test.

Sources

  1. USTMA: Definition of tires for use in severe snow conditions (TISB 37) — https://www.ustires.org/system/files/2026-04/TISB_37_v7_December%202020.pdf
  2. 49 CFR 571.110: Tire selection and rims (Tire and Loading Information placard) — https://www.ecfr.gov/current/title-49/subtitle-B/chapter-V/part-571/subpart-B/section-571.110

Manufacturer figures are "when properly equipped" and change by model year, configuration and equipment. Confirm the window sticker, the door-jamb labels and the owner's manual for the exact vehicle.

Swant Graber Auto Group · Barron, WI

3 brands. 2 rooftops. 1 Swant Graber.

Chevrolet, Dodge, Ram, and Ford on one Highway 8 campus in Barron, with Swant Graber roots here since 1959. Swant Graber Motors and Swant Graber Ford sit directly across Highway 8 from each other.

Swant Graber Motors Chevrolet, Dodge and Ram dealership in Barron, Wisconsin

Swant Graber Motors

Chevrolet · Dodge · Ram
1690 E Division Ave (Highway 8)
Barron, WI 54812
Phone715-537-5657

Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.

SwantGraberMotors.net (Dodge & Ram) · SwantGraberChevy.com

Swant Graber Ford dealership on Highway 8 in Barron, Wisconsin

Swant Graber Ford

Ford · across Highway 8
1697 E Division Ave (Highway 8)
Barron, WI 54812
Phone715-537-9500

Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.

BarronFord.com