New Ford F-150 in Barron, WI
Full-Size Truck · 2026 · Barron, WI
New Ford F-150 in Barron, WI
Ford's full-size pickup, with gas, hybrid, and high-performance choices. Configure it for the farm, the job site, or the family.
Buyer's guide: Ford F-150 Buyer's Guide (2026–2027) (trims, towing, mpg, 2026 vs. 2027, used years and certified options; verified October 22, 2026)
Figures from ford.com for the 2026 model year (checked Oct 11, 2026). Maximums require proper equipment. *MSRP excludes destination, taxes, title, registration, and fees.
Ford F-150
Engine choice
EcoBoost V6, V8, and PowerBoost full hybrid.
Ford F-150
Towing leader
Up to 13,500 lb max available towing.
Why drivers around Barron choose it
Why the F-150
Onboard power
Available Pro Power Onboard for tools and camping.
Want a second opinion? Contact us which configuration fits how you drive, tow, and commute.
Built for Northwest Wisconsin
Boats, campers, plows and the back forty
From the boat landing on Rice Lake to the deer stand, the hay field, and a January driveway, a pickup earns its keep around here. Tell us what you tow and haul, and we'll match the cab, bed, engine, and axle to it.
Current offers
Ford offers and incentives
Factory incentives change monthly. See live pricing on in-stock vehicles, or ask us for an itemized quote with every incentive you qualify for.
Not all buyers qualify. Incentives subject to change. See dealer for details.
Service & parts
Ford service and parts in Barron
Our Swant Graber Ford service department handles maintenance and repairs, including oil changes, tires, brakes, and batteries. Our parts counter can look up and order OEM parts and accessories by VIN.
Finance
Financing and trade-ins
Our finance team works with national lenders and local credit unions. Get a value for your current vehicle before you visit, then review the full numbers with us.
Financing is subject to credit approval and lender requirements. Rates and terms vary.
What Ford lists for the 2026 F-150
Starting MSRP: $39,585 (as listed on ford.com).
Tell us these and we'll find the right one
Your must-haves
5 itemsYour ticks are saved only in this browser. Print or screenshot the list to bring it along.
Send the list with the build & locate form, or call Swant Graber Ford at 715-537-9500.
Sources: https://www.ford.com/trucks/f150/specs/ · https://www.chevrolet.com/trucks/silverado/1500 · https://www.ramtrucks.com/ram-1500.html · https://project-osrm.org/ · https://www.ford.com/trucks/f150/specs/ · https://www.chevrolet.com/trucks/silverado/1500 · https://www.ramtrucks.com/ram-1500.html · https://project-osrm.org/
More questions
Where can I find a Ford F-150 near me in northwest Wisconsin?
Swant Graber Ford at 1697 E Division Ave in Barron sells new and used F-150 models, about 19 minutes from Rice Lake and an hour from Eau Claire. Check live inventory at swantgraber.com or call 715-537-9500.
Who has a Ford F-150 in stock near Barron?
Inventory changes daily, so check Swant Graber Ford's live inventory search for current F-150 stock. If the one you want isn't there, ask about a dealer trade or factory order.
How do I get the best deal on a Ford F-150 near Rice Lake?
New vehicles are priced at invoice with no dealer add-ons, and Swant Graber prices vehicles up front: the number on the vehicle is the offer. Invoice pricing is the selling price, not the total due; taxes, title, registration and the $127.50 service fee are extra. Ask for an itemized quote on the exact stock number or VIN. Compare out-the-door totals, not payments.
Can I order an F-150 from Swant Graber Ford?
Factory orders depend on Ford's order banks and schedules. Send your build and we'll check current inventory, possible dealer trades and whether an order is possible.
Where to find a Ford F-150 near Rice Lake & Barron
The F-150 offers more engine and trim combinations than most shoppers can keep straight, from the XL work truck to PowerBoost hybrids with onboard generator power to the off-road Tremor and Raptor.
Swant Graber Ford, at 1697 E Division Ave, sells and services the F-150. Swant Graber Motors' Silverado and Ram are across Highway 8 if you want to compare.
Answers
Ford F-150 FAQ
How much does a new Ford F-150 cost?
ford.com lists a starting MSRP of $39,585 (as listed on ford.com) on its 2026 F-150 page, before destination, taxes, title, and fees. For real pricing on in-stock vehicles, see our F-150 inventory or ask us for an itemized quote.
How much can the Ford F-150 tow?
ford.com lists 13,500 lb (best-in-class max available towing, per Ford) for the 2026 model year. Actual capacity depends on engine, drivetrain, and equipment. Check the vehicle's label or ask our team.
How much horsepower does the Ford F-150 have?
ford.com lists 430 hp (3.5L PowerBoost hybrid, 578 lb-ft) for the 2026 model year. Output varies by engine and trim.
Where can I buy a Ford F-150 near Rice Lake or Eau Claire?
Swant Graber Ford is at 1697 E Division Ave (Highway 8), Barron, WI 54812, on Highway 8 in Barron. We serve shoppers from Rice Lake, Cumberland, Chetek, Cameron, and Eau Claire. Call sales at 715-537-9500.
Can you order a F-150 if the one I want isn't in stock?
Yes. Send us your must-have trim, color, and packages, and we'll check our inventory, dealer trades, and factory-order options.
Where can I get my F-150 serviced?
The Swant Graber Ford service department in Barron handles maintenance and repairs. Schedule service online or call 715-537-9500.
Swant Graber Auto Group
Why buy from Swant Graber
Clear new-vehicle pricing
New vehicles at invoice with no dealer add-ons. Ask for an itemized quote showing the selling price, the incentives you qualify for, and your total. Taxes, title, registration, and the $127.50 service fee are extra.
Rooted in Barron since 1959
Swant Graber's Barron roots go back to 1959, and our stores have been on Highway 8 since 1973. Chevrolet, Ford, and Dodge/Ram: 3 brands, 2 rooftops, one local team.
Locate or order your build
Looking for a specific trim, color, or package? Send your build code or must-have list and we'll check current inventory, dealer trades, and factory-order options.
Close to home
A short drive from anywhere in the lakes region
We're on Highway 8 in Barron, and Highway 25 crosses Highway 8 right in town. Buy here, then bring it back here for service without a trip to the city.
Approximate road distance and drive time from 1690 E Division Ave, Barron (OpenStreetMap/OSRM routing, Oct 2026). Winter roads take longer.
Swant Graber Auto Group · Barron, WI
3 brands. 2 rooftops. 1 Swant Graber.
Chevrolet, Dodge, Ram, and Ford on one Highway 8 campus in Barron, with Swant Graber roots here since 1959. Swant Graber Motors and Swant Graber Ford sit directly across Highway 8 from each other.
Swant Graber Ford
Barron, WI 54812Phone715-537-9500
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.
Swant Graber Motors
Barron, WI 54812Phone715-537-5657
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.