New Ford Ranger in Barron, WI
Midsize Truck · 2026 · Barron, WI
New Ford Ranger in Barron, WI
A midsize Ford pickup that tows up to 7,500 lb when properly equipped, plus the off-road Ranger Raptor.
Buyer's guide: Ford Ranger Buyer's Guide (2026) (trims, towing, mpg, 2026 vs. 2027, used years and certified options; verified October 22, 2026)
Figures from ford.com for the 2026 model year (checked Oct 11, 2026). Maximums require proper equipment.
Ford Ranger
Midsize, real capability
Up to 7,500 lb towing with the Trailer Tow Package.
Ford Ranger
4x4 available
On every model; standard on Raptor.
Why drivers around Barron choose it
Why the Ranger
Raptor option
High-speed off-road performance.
Want a second opinion? Contact us which configuration fits how you drive, tow, and commute.
Built for Northwest Wisconsin
Boats, campers, plows and the back forty
From the boat landing on Rice Lake to the deer stand, the hay field, and a January driveway, a pickup earns its keep around here. Tell us what you tow and haul, and we'll match the cab, bed, engine, and axle to it.
Current offers
Ford offers and incentives
Factory incentives change monthly. See live pricing on in-stock vehicles, or ask us for an itemized quote with every incentive you qualify for.
Not all buyers qualify. Incentives subject to change. See dealer for details.
Service & parts
Ford service and parts in Barron
Our Swant Graber Ford service department handles maintenance and repairs, including oil changes, tires, brakes, and batteries. Our parts counter can look up and order OEM parts and accessories by VIN.
Finance
Financing and trade-ins
Our finance team works with national lenders and local credit unions. Get a value for your current vehicle before you visit, then review the full numbers with us.
Financing is subject to credit approval and lender requirements. Rates and terms vary.
Which Ranger?
Ford lists XL, XLT, Lariat and Raptor. XL, XLT and Lariat use a 2.3L EcoBoost (270 hp); XLT and Lariat offer a 2.7L EcoBoost V6 (315 hp, 400 lb-ft); Raptor has a 405-hp 3.0L V6. The FX4 Off-Road Package adds Trail Control and off-road-tuned shocks. Ford lists up to 7,500 lb towing with the Trailer Tow Package. More: Ford Ranger trims, explained.
Sources: https://www.ford.com/trucks/ranger/2026 · https://www.chevrolet.com/trucks/colorado · https://www.ford.com/trucks/maverick/ · https://web.archive.org/web/20260929121556/https://www.ford.com/trucks/ranger/ · https://project-osrm.org/ · https://www.ford.com/trucks/ranger/2026 · https://www.chevrolet.com/trucks/colorado · https://www.ford.com/trucks/maverick/
More questions
Where can I find a Ford Ranger near me in northwest Wisconsin?
Swant Graber Ford at 1697 E Division Ave in Barron sells new and used Ranger models, about 19 minutes from Rice Lake and an hour from Eau Claire. Check live inventory at swantgraber.com or call 715-537-9500.
Who has a Ford Ranger in stock near Barron?
Inventory changes daily, so check Swant Graber Ford's live inventory search for current Ranger stock. If the one you want isn't there, ask about a dealer trade or factory order.
How do I get the best deal on a Ford Ranger near Rice Lake?
New vehicles are priced at invoice with no dealer add-ons, and Swant Graber prices vehicles up front: the number on the vehicle is the offer. Invoice pricing is the selling price, not the total due; taxes, title, registration and the $127.50 service fee are extra. Ask for an itemized quote on the exact stock number or VIN. Compare out-the-door totals, not payments.
How much can a Ford Ranger tow?
Up to 7,500 lb with the Trailer Tow Package, properly equipped, per Ford. Check the rating for the exact truck.
Where to find a Ford Ranger near Rice Lake & Barron
Ranger is the midsize pickup for buyers who want a real towing number without a full-size truck: a boat, a pair of sleds or a small camper.
Swant Graber Ford sells the Ranger and Maverick at 1697 E Division Ave; the Chevrolet Colorado is across Highway 8 at Swant Graber Motors.
Answers
Ford Ranger FAQ
How much does a new Ford Ranger cost?
Price depends on trim, options, and current incentives. See live pricing on in-stock Ranger models or ask us for an itemized quote.
How much can the Ford Ranger tow?
ford.com lists 7,500 lb (max available towing with Trailer Tow Package) for the 2026 model year. Actual capacity depends on engine, drivetrain, and equipment. Check the vehicle's label or ask our team.
Where can I buy a Ford Ranger near Rice Lake or Eau Claire?
Swant Graber Ford is at 1697 E Division Ave (Highway 8), Barron, WI 54812, on Highway 8 in Barron. We serve shoppers from Rice Lake, Cumberland, Chetek, Cameron, and Eau Claire. Call sales at 715-537-9500.
Can you order a Ranger if the one I want isn't in stock?
Yes. Send us your must-have trim, color, and packages, and we'll check our inventory, dealer trades, and factory-order options.
Where can I get my Ranger serviced?
The Swant Graber Ford service department in Barron handles maintenance and repairs. Schedule service online or call 715-537-9500.
Swant Graber Auto Group
Why buy from Swant Graber
Clear new-vehicle pricing
New vehicles at invoice with no dealer add-ons. Ask for an itemized quote showing the selling price, the incentives you qualify for, and your total. Taxes, title, registration, and the $127.50 service fee are extra.
Rooted in Barron since 1959
Swant Graber's Barron roots go back to 1959, and our stores have been on Highway 8 since 1973. Chevrolet, Ford, and Dodge/Ram: 3 brands, 2 rooftops, one local team.
Locate or order your build
Looking for a specific trim, color, or package? Send your build code or must-have list and we'll check current inventory, dealer trades, and factory-order options.
Close to home
A short drive from anywhere in the lakes region
We're on Highway 8 in Barron, and Highway 25 crosses Highway 8 right in town. Buy here, then bring it back here for service without a trip to the city.
Approximate road distance and drive time from 1690 E Division Ave, Barron (OpenStreetMap/OSRM routing, Oct 2026). Winter roads take longer.
Swant Graber Auto Group · Barron, WI
3 brands. 2 rooftops. 1 Swant Graber.
Chevrolet, Dodge, Ram, and Ford on one Highway 8 campus in Barron, with Swant Graber roots here since 1959. Swant Graber Motors and Swant Graber Ford sit directly across Highway 8 from each other.
Swant Graber Ford
Barron, WI 54812Phone715-537-9500
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.
Swant Graber Motors
Barron, WI 54812Phone715-537-5657
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.