New Chevrolet Colorado in Barron, WI
Midsize Truck · 2026 · Barron, WI
New Chevrolet Colorado in Barron, WI
A midsize pickup that's easy to park in town and still tows like a bigger truck. Choose a work-ready WT or trail-focused off-road trims.
Buyer's guide: Chevrolet Colorado Buyer's Guide (2026–2027) (trims, towing, mpg, 2026 vs. 2027, used years and certified options; verified October 22, 2026)
Figures from chevrolet.com for the 2026 model year (checked Oct 11, 2026). Maximums require proper equipment. *MSRP excludes destination, taxes, title, registration, and fees.
Chevrolet Colorado
Right-sized
Fits in the garage and maneuvers easily on farm lanes.
Chevrolet Colorado
Serious towing
Up to 7,700 lb max available towing.
Why drivers around Barron choose it
Why the Colorado
Trail options
Off-road trims for hunting land and forest roads.
Want a second opinion? Contact us which configuration fits how you drive, tow, and commute.
Built for Northwest Wisconsin
Boats, campers, plows and the back forty
From the boat landing on Rice Lake to the deer stand, the hay field, and a January driveway, a pickup earns its keep around here. Tell us what you tow and haul, and we'll match the cab, bed, engine, and axle to it.
Current offers
Chevrolet offers and incentives
Factory incentives change monthly. See live pricing on in-stock vehicles, or ask us for an itemized quote with every incentive you qualify for.
Not all buyers qualify. Incentives subject to change. See dealer for details.
Service & parts
Chevrolet service and parts in Barron
Our Swant Graber Motors service department handles maintenance and repairs, including oil changes, tires, brakes, and batteries. Our parts counter can look up and order OEM parts and accessories by VIN.
Finance
Financing and trade-ins
Our finance team works with national lenders and local credit unions. Get a value for your current vehicle before you visit, then review the full numbers with us.
Financing is subject to credit approval and lender requirements. Rates and terms vary.
What Chevrolet lists for the 2026 Colorado
Starting MSRP: $32,400 (WT).
Sources: https://www.chevrolet.com/trucks/colorado · https://www.ford.com/trucks/ranger/2026 · https://www.ford.com/trucks/maverick/ · https://project-osrm.org/ · https://www.chevrolet.com/trucks/colorado · https://www.ford.com/trucks/ranger/2026 · https://www.ford.com/trucks/maverick/ · https://project-osrm.org/
More questions
Where can I find a Chevrolet Colorado near me in northwest Wisconsin?
Swant Graber Motors at 1690 E Division Ave in Barron sells new and used Colorado models, about 19 minutes from Rice Lake and an hour from Eau Claire. Check live inventory at swantgraber.com or call 715-537-5657.
Who has a Chevrolet Colorado in stock near Barron?
Inventory changes daily, so check Swant Graber Motors's live inventory search for current Colorado stock. If the one you want isn't there, ask about a dealer trade or factory order.
How do I get the best deal on a Chevrolet Colorado near Rice Lake?
New vehicles are priced at invoice with no dealer add-ons, and Swant Graber prices vehicles up front: the number on the vehicle is the offer. Invoice pricing is the selling price, not the total due; taxes, title, registration and the $127.50 service fee are extra. Ask for an itemized quote on the exact stock number or VIN. Compare out-the-door totals, not payments.
Is a Colorado big enough to tow a boat?
Chevrolet lists up to 7,700 lb of max available towing for the 2026 Colorado when properly equipped. Compare your loaded boat and trailer weight with the rating for the exact truck.
Where to find a Chevrolet Colorado near Rice Lake & Barron
A midsize truck fits a lot of Barron County life: narrower forest roads in deer season, an easier garage fit and a smaller footprint around town, with real towing when you need it.
Colorado is at Swant Graber Motors; the Ford Ranger and Maverick are across Highway 8 at Swant Graber Ford, so the three midsize and compact pickups can be compared in one stop.
Answers
Chevrolet Colorado FAQ
How much does a new Chevrolet Colorado cost?
chevrolet.com lists a starting MSRP of $32,400 (WT) on its 2026 Colorado page, before destination, taxes, title, and fees. For real pricing on in-stock vehicles, see our Colorado inventory or ask us for an itemized quote.
How much can the Chevrolet Colorado tow?
chevrolet.com lists 7,700 lb (max available towing) for the 2026 model year. Actual capacity depends on engine, drivetrain, and equipment. Check the vehicle's label or ask our team.
How much horsepower does the Chevrolet Colorado have?
chevrolet.com lists 310 hp (2.7L TurboMax, 430 lb-ft) for the 2026 model year. Output varies by engine and trim.
Where can I buy a Chevrolet Colorado near Rice Lake or Eau Claire?
Swant Graber Motors is at 1690 E Division Ave (Highway 8), Barron, WI 54812, on Highway 8 in Barron. We serve shoppers from Rice Lake, Cumberland, Chetek, Cameron, and Eau Claire. Call sales at 715-537-5657.
Can you order a Colorado if the one I want isn't in stock?
Yes. Send us your must-have trim, color, and packages, and we'll check our inventory, dealer trades, and factory-order options.
Where can I get my Colorado serviced?
The Swant Graber Motors service department in Barron handles maintenance and repairs. Schedule service online or call 715-537-5657.
Swant Graber Auto Group
Why buy from Swant Graber
Clear new-vehicle pricing
New vehicles at invoice with no dealer add-ons. Ask for an itemized quote showing the selling price, the incentives you qualify for, and your total. Taxes, title, registration, and the $127.50 service fee are extra.
Rooted in Barron since 1959
Swant Graber's Barron roots go back to 1959, and our stores have been on Highway 8 since 1973. Chevrolet, Ford, and Dodge/Ram: 3 brands, 2 rooftops, one local team.
Locate or order your build
Looking for a specific trim, color, or package? Send your build code or must-have list and we'll check current inventory, dealer trades, and factory-order options.
Close to home
A short drive from anywhere in the lakes region
We're on Highway 8 in Barron, and Highway 25 crosses Highway 8 right in town. Buy here, then bring it back here for service without a trip to the city.
Approximate road distance and drive time from 1690 E Division Ave, Barron (OpenStreetMap/OSRM routing, Oct 2026). Winter roads take longer.
Swant Graber Auto Group · Barron, WI
3 brands. 2 rooftops. 1 Swant Graber.
Chevrolet, Dodge, Ram, and Ford on one Highway 8 campus in Barron, with Swant Graber roots here since 1959. Swant Graber Motors and Swant Graber Ford sit directly across Highway 8 from each other.
Swant Graber Motors
Barron, WI 54812Phone715-537-5657
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.
Swant Graber Ford
Barron, WI 54812Phone715-537-9500
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.