The short answer
Ram's Towing Technology Group is priced differently by truck on our stickers: $595, $1,595, $2,195 across the 3 trucks that list it, and its listed contents differ by truck. The items printed include a surround-view camera system, trailer camera wiring, trailer tire-pressure monitoring, Trailer Reverse Guidance, hitch line-up assist and, on one heavy-duty truck, blind-spot monitoring with trailer detection.
Worth it if you hitch up often or tow a long trailer that hides lanes and corners; less so if you tow a few times a year. Compare the exact sticker's item list to what's already standard on that trim.
What each sticker lists
| Truck | Price | Items printed under the group |
|---|---|---|
| 2026 Ram 1500 Big Horn Quad Cab 4x4 | $595 | Trailer Hitch Line-Up Assist |
| 2026 Ram 2500 Big Horn Crew Cab 4x4 | $2,195 | Red Tail Lamp Bezels; Center Stop Lamp with Cargo-View Camera; Surround-View Camera System; Blind-Spot with Tag-Trailer & Cross-Path Detection; Trailer Camera Wiring (No Camera) by Mopar®; Trailer Tire Pressure Monitoring System; Trailer Reverse Guidance |
| 2027 Ram 3500 Laramie Crew Cab 4x4 Long Box | $1,595 | Surround-View Camera System; Trailer Reverse Guidance; Trailer Camera Wiring (No Camera) by Mopar®; Trailer Tire Pressure Monitoring System |
Sticker figures are the manufacturer's suggested retail prices printed on the window sticker of that one vehicle, retrieved Oct 11, 2026. Base prices exclude destination; your truck's configuration and price will differ. Swant Graber prices new vehicles at invoice with no dealer add-ons; ask for an itemized quote on the exact VIN.
Worth it?
Worth it if
- You hitch and unhitch alone (hitch line-up assist, cameras)
- You tow a long camper or toy hauler that blocks your view
- You want trailer tire pressures on the dash
Skip it if
- You rarely tow
- Your trim already includes most of the cameras
- You'd rather spend on axle ratio or payload, which change what the truck can tow
Read the sticker, not the brochure
The same package name can carry different items on different trims. Ask us for the sticker of each truck you're comparing; our window sticker guide shows where to look.
Questions
What's in Ram's Towing Technology Group?
It varies by truck. On our stickers: surround-view cameras, trailer camera wiring, trailer tire-pressure monitoring, Trailer Reverse Guidance, hitch line-up assist and, on one HD, blind-spot monitoring with trailer detection.
Why does the price change between trucks?
The items printed under the group differ by trim and model, so the package adds more on some trucks than others. Our stickers show $595, $1,595, $2,195.
Next steps at Swant Graber
Swant Graber Motors (Chevrolet, Ram, Dodge): 1690 E Division Ave, Barron, WI 54812, 715-537-5657. Swant Graber Ford: 1697 E Division Ave, 715-537-9500. Search new or used inventory, or see shop near you for model-by-model answers.
