New Chevrolet Equinox in Barron, WI
Compact SUV · 2027 · Barron, WI
New Chevrolet Equinox in Barron, WI
The do-everything compact SUV for families: comfortable, efficient, and available with all-wheel drive for northern Wisconsin winters.
Buyer's guide: Chevrolet Equinox Buyer's Guide (2026–2027) (trims, towing, mpg, 2026 vs. 2027, used years and certified options; verified October 22, 2026)
Figures from chevrolet.com for the 2027 model year (checked Oct 11, 2026). Maximums require proper equipment. *MSRP excludes destination, taxes, title, registration, and fees.
Chevrolet Equinox
Family-sized
Room for car seats up front and gear in back.
Chevrolet Equinox
All-season ready
Available AWD adds traction when roads turn icy.
Why drivers around Barron choose it
Why the Equinox
Light towing
Tow a small utility trailer or a pair of snowmobiles' worth of gear when properly equipped.
Want a second opinion? Contact us which configuration fits how you drive, tow, and commute.
Family life up north
Hockey practice, lake weekends and winter commutes
Between snowy commutes to Rice Lake, hockey practice in Cumberland, and weekends at the lake, an SUV has to do a bit of everything. Bring the car seats and the gear, and we'll make sure it all fits.
Current offers
Chevrolet offers and incentives
Factory incentives change monthly. See live pricing on in-stock vehicles, or ask us for an itemized quote with every incentive you qualify for.
Not all buyers qualify. Incentives subject to change. See dealer for details.
Service & parts
Chevrolet service and parts in Barron
Our Swant Graber Motors service department handles maintenance and repairs, including oil changes, tires, brakes, and batteries. Our parts counter can look up and order OEM parts and accessories by VIN.
Finance
Financing and trade-ins
Our finance team works with national lenders and local credit unions. Get a value for your current vehicle before you visit, then review the full numbers with us.
Financing is subject to credit approval and lender requirements. Rates and terms vary.
What Chevrolet lists for the 2027 Equinox
Starting MSRP: $29,300 (as listed on chevrolet.com).
How it compares to what's across the highway
| Model | Manufacturer figures (properly equipped) | Starting MSRP | Where in Barron |
|---|---|---|---|
| 2027 Chevrolet Equinox | 1,500 lb towing, when properly equipped; AWD available all-wheel drive | $29,300 (as listed on chevrolet.com) | Swant Graber Motors Live inventory |
| 2026 Ford Escape | 37 mi EPA-est. all-electric range (Plug-in Hybrid); 3,500 lb towing (2.0L EcoBoost, Class II package) | $35,400 (Plug-in Hybrid) | Swant Graber Ford Live inventory |
| 2026 Chevrolet Trax | 137 hp 1.2L turbo 3-cylinder, 162 lb-ft; 30 MPG EPA-est. combined | $21,700 (LS) | Swant Graber Motors Live inventory |
Sources: https://www.chevrolet.com/suvs/equinox · https://www.ford.com/suvs-crossovers/escape/ · https://www.chevrolet.com/suvs/trax · https://project-osrm.org/ · https://www.chevrolet.com/suvs/equinox · https://www.ford.com/suvs-crossovers/escape/ · https://www.chevrolet.com/suvs/trax · https://project-osrm.org/
More questions
Where can I find a Chevrolet Equinox near me in northwest Wisconsin?
Swant Graber Motors at 1690 E Division Ave in Barron sells new and used Equinox models, about 19 minutes from Rice Lake and an hour from Eau Claire. Check live inventory at swantgraber.com or call 715-537-5657.
Who has a Chevrolet Equinox in stock near Barron?
Inventory changes daily, so check Swant Graber Motors's live inventory search for current Equinox stock. If the one you want isn't there, ask about a dealer trade or factory order.
How do I get the best deal on a Chevrolet Equinox near Rice Lake?
New vehicles are priced at invoice with no dealer add-ons, and Swant Graber prices vehicles up front: the number on the vehicle is the offer. Invoice pricing is the selling price, not the total due; taxes, title, registration and the $127.50 service fee are extra. Ask for an itemized quote on the exact stock number or VIN. Compare out-the-door totals, not payments.
Can I get an Equinox with AWD?
Chevrolet lists available all-wheel drive for the 2027 Equinox. Ask which trims and inventory units have it.
Where to find a Chevrolet Equinox near Rice Lake & Barron
The Equinox is a common pick for a first family SUV or a commuter car that has to start every January morning and handle slush on Highway 8.
Answers
Chevrolet Equinox FAQ
How much does a new Chevrolet Equinox cost?
chevrolet.com lists a starting MSRP of $29,300 (as listed on chevrolet.com) on its 2027 Equinox page, before destination, taxes, title, and fees. For real pricing on in-stock vehicles, see our Equinox inventory or ask us for an itemized quote.
How much can the Chevrolet Equinox tow?
chevrolet.com lists 1,500 lb (towing, when properly equipped) for the 2027 model year. Actual capacity depends on engine, drivetrain, and equipment. Check the vehicle's label or ask our team.
Where can I buy a Chevrolet Equinox near Rice Lake or Eau Claire?
Swant Graber Motors is at 1690 E Division Ave (Highway 8), Barron, WI 54812, on Highway 8 in Barron. We serve shoppers from Rice Lake, Cumberland, Chetek, Cameron, and Eau Claire. Call sales at 715-537-5657.
Can you order a Equinox if the one I want isn't in stock?
Yes. Send us your must-have trim, color, and packages, and we'll check our inventory, dealer trades, and factory-order options.
Where can I get my Equinox serviced?
The Swant Graber Motors service department in Barron handles maintenance and repairs. Schedule service online or call 715-537-5657.
Swant Graber Auto Group
Why buy from Swant Graber
Clear new-vehicle pricing
New vehicles at invoice with no dealer add-ons. Ask for an itemized quote showing the selling price, the incentives you qualify for, and your total. Taxes, title, registration, and the $127.50 service fee are extra.
Rooted in Barron since 1959
Swant Graber's Barron roots go back to 1959, and our stores have been on Highway 8 since 1973. Chevrolet, Ford, and Dodge/Ram: 3 brands, 2 rooftops, one local team.
Locate or order your build
Looking for a specific trim, color, or package? Send your build code or must-have list and we'll check current inventory, dealer trades, and factory-order options.
Close to home
A short drive from anywhere in the lakes region
We're on Highway 8 in Barron, and Highway 25 crosses Highway 8 right in town. Buy here, then bring it back here for service without a trip to the city.
Approximate road distance and drive time from 1690 E Division Ave, Barron (OpenStreetMap/OSRM routing, Oct 2026). Winter roads take longer.
Swant Graber Auto Group · Barron, WI
3 brands. 2 rooftops. 1 Swant Graber.
Chevrolet, Dodge, Ram, and Ford on one Highway 8 campus in Barron, with Swant Graber roots here since 1959. Swant Graber Motors and Swant Graber Ford sit directly across Highway 8 from each other.
Swant Graber Motors
Barron, WI 54812Phone715-537-5657
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.
Swant Graber Ford
Barron, WI 54812Phone715-537-9500
Sales: Mon–Fri 8:00 a.m.–5:30 p.m., Sat 8:00 a.m.–3:00 p.m. · Service: Mon–Fri 8:00 a.m.–5:00 p.m.